President - Deidre Sanders MBE
Deidre Sanders MBE is the resident agony aunt on ITV’s daily This Morning programme and edited the daily Dear Deidre problem-page in The Sun from 1980 – 2020. Deidre trained in counselling and, with the help of her counselling team, answered every reader’s problem personally - more than six million over the years via letter, email, Facebook private messages and telephone advice lines.
Deidre is a Fellow of the Royal Society of Arts and a forum member of the Royal Society of Medicine. She helped found the Kids in the Middle coalition of 30 charities and 25 agony aunts, was a member of the Social Work Task Force and on the board of the National Family and Parenting Institute. Deidre is proud to become honorary president of Family Lives, is a patron of Families and Friends of Lesbians and Gays, and was appointed an honorary council member of the NSPCC after serving on their National Commission of Inquiry Into the Prevention of Child Abuse.
Deidre previously worked at Nova magazine, The Sunday Times and Woman’s Own, where she was Consumer Journalist of the Year and awarded a Jubilee medal. She has been married for over 50 years and has two adult daughters and two grandchildren. Deidre was awarded an MBE in the New Year Honours list 2023.
Neena Rupani currently works in Regulatory Affairs for BT. With a background in Economics, Neena has over 20 years’ experience in the telecoms sector with roles in commercial management, pricing and regulation. Her responsibilities have included regulatory strategy, policy, compliance, governance and risk. As a parent, Neena feels strongly that having the right support available when you don’t know where to turn can make an enormous difference to families and a child’s future prospects.